HERON ENERGY S.A.

HERON, in collaboration with EPAM Greece, launched an innovative data-driven initiative to address customer churn using a Comprehensive Unified Data & Analytics AWS Cloud Platform. This project integrated advanced machine learning technology, leveraging historical customer data to accurately predict churn and enable more effective targeted marketing campaigns. The initiative led to a notable reduction in churn rates, a significant increase in revenue, and enhanced marketing efficiency. Additionally, the project increased customer satisfaction by enabling more personalized engagement and tailored solutions, aligning with HERON’s commitment to delivering superior customer experience and operational efficiency.