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AI & Data Awards 2025

AI and Proximity: Redefining Fixed-Line Customer Experiences

Vodafone



Our AI-powered FTTC speed prediction model is transforming fixed-line customer experiences by accurately forecasting achievable speeds for each customer. Leveraging extensive network KPIs, geospatial data, and a sophisticated machine learning algorithm, it predicts speeds within a 1% margin of actual sync rates. This enables us to offer suitable product recommendations, driving a 25% increase in customer satisfaction and reducing churn by over 15%. Cloud-based and integrated into our CRM, the model supports sales and technical teams in managing expectations and identifying areas for network investment. This proactive approach ensures consistent quality of service and enhances customer loyalty.