Τράπεζα Πειραιώς

The “Next Product to Buy” is an AI-powered solution that transforms Corporate and SME relationship management by providing the next best action for each client through advanced data analytics. Using state-of-the-art machine learning algorithms, it analyzes vast amounts of customer and product data to predict client needs and optimize engagement strategies. So far, the system has generated around 60,000 recommendations with a 10% conversion rate, and over 70 Relationship Managers have processed 2,000+ suggestions. Within six months of implementation, it has significantly boosted sales and set a new standard for personalized client engagement in banking.